Universities

7 Best Masters in Marketing in Europe

Do you dream of specializing in the field of Marketing outside Brazil? So find out that some of the best Masters in Marketing in the world are in Europe. To help you in your choice, we have separated some of the most outstanding programs around the Old Continent (all of them are among the 30 best in the world, according to the ranking of QS Universities). Check it out below for programs in France, United Kingdom, and Spain. Should you be interested in information about other countries, just visit CountryAAH.

Best Masters in Marketing in Europe: HEC Paris

Where? Jouy-en-Josas, France

The Master in Marketing at HEC Paris provides an integrated approach to the area that combines advanced knowledge in traditional and digital Marketing from a strategic and analytical point of view.

The program’s students undergo a complete theoretical and practical training in fields such as Data Science, Business Analytics, B2B Marketing and B2C, among others; and they are prepared to understand the impact of technology on Marketing practices, in addition to all the latest relevant trends in this area.

HEC Paris

Best Masters in Marketing in Europe: Imperial College Business School

Where? London, United Kingdom

The main focus of the Master’s in Strategic Marketing at Imperial College London is to make students understand the science behind the complex world of Marketing strategies.

With professors who are world references in the fields of Strategies, Entrepreneurship and Technology, the program provides a unique vision of Marketing, crossing the fundamental foundations of the area with the latest initiatives in the sector with regard to technology and innovation, thus uniting, Marketing, science and use of data for decision making.

Students can take the program in two ways: face-to-face full-time (lasting 1 year) and online part-time (2 years).

Best Masters in Marketing in Europe: University of Manchester

Where? Manchester, United Kingdom

The Master’s in Marketing program at the Alliance Manchester Business School, the University of Manchester business school, equips its students with the key skills necessary to have a successful career in the world of Marketing.

The focus of this master’s degree is to develop a critical appreciation of the main areas of Marketing, offering the possibility of improving skills in specific areas chosen by the students themselves, who also have the opportunity to request an international exchange.

The areas of specialization available are: Business-to-Business; Consumer behavior; Corporate social responsibility; International marketing; Retail and Services.

Manchester Business School

Best Masters in Marketing in Europe: EMLyon Business School

Where? Paris

EMLyon Business School, which also has units in other countries, has three Master’s programs in Marketing: Digital Marketing and Data Sciences; Luxury Management and Marketing and the program specialized in Digital Transformation, Marketing and Strategy. The first two last 18 months and the last 13 months.

Master’s degrees in Digital Marketing and Data Sciences and Luxury Management and Marketing are held in English and students have the opportunity to study in different cities, in addition to Paris, in a multicampus experience. The options are Shanghai, China; London, New York and Rome. The specialized program is taught in French and also offers the option of one of the semesters of the course to be held in China.

London and Paris ECSP units

Best Masters in Marketing in Europe: ESCP Business School

Where? Paris and London

ESCP ‘s Master in Marketing and Creativity, which is held in London and Paris, offers a different approach that puts creativity at the center of Marketing practice. In other words, the program (which lasts 18 months), focuses on the interface between creativity and analytical thinking in Marketing management and offers a practical approach to teaching that incorporates consulting projects, creative seminars, case studies, class discussions, social impact projects and lectures with invited professionals.

In this program, which is fully taught in English, students can also specialize in a specific area. Your options offered are: Digital Transformation and Entrepreneurship or Fashion and Luxury.

Best Masters in Marketing in Europe: ESADE Business School

Where? Barcelona, ​​Spain

With a duration of 1 year and fully taught in English, ESADE’s Master in Marketing Management guides its students to understand the two main points of view of the Marketing world: that of professionals and that of consumers. For this, the program goes through a series of fields related to this field, such as Sports, Electronic Commerce, Fashion and Technology.

Best Masters in Marketing in Europe: Warwick Business School

Where? Warwick, United Kingdom

The Master’s in Marketing and Strategy at the Warwick Business School, a unit of the University of Warwick’s Faculty of Social Sciences, is designed for anyone looking to pursue a career in fields such as Brand Management, Business Planning and Strategic Marketing Management in management consultancies. or agencies.

Combining these two key disciplines (Marketing and Strategy), this program provides the necessary theoretical basis for making good Marketing decisions, both within companies and from the point of view of consultative perspectives on service and consultancy providers, bringing techniques closer together theoretically learned from practical real-life situations.

Warwick Business School