If the round timepieces represent the bulk of watch sales, some models have established itself in thinking outside the box. The Reverso Jaeger-Le Coultre at the Cartier Tank, through the Royal Oak Audemars Piguet, we propose to (re) discover these watches form became worships.
In top form!
Since the creation of Santos in 1904, Cartier has made shaped watches one of his specialties. In the wake of this famous square watch , Louis Cartier designed the model was to become the icon of the brand: the Tank. Presented for the first time in 1917, and marketed from 1919, this rectangular watch has been designed in full First World War. A dramatic context which have inspired its design, because according to legend, the clockmaker himself would close its architecture to that of a tank from above.Since its release, its success has never wavered. She was seen on the wrist of famous people: John and Jackie Kennedy, Andy Warhol, Truman Capote, Michelle Obama, Yves Montand, Clark Gable… The Reverso Jaeger-LeCoultre, who was born in 1931, does not much to envy. Conceived for the practice of polo, another legendary rectangular model is distinguished by its swivel housing. Initially, this revolutionary system allowed to return the watch to not break it in the heat of the action. Today, the brand is also used to provide a dual dial.
Born in 1950, the Panerai Luminor is easily recognized by its cushion-shaped case and its patented bridge protecting the crown. Design issue, it is directly in line with the Radiomir, released in 1936. It also borrows the Radiomir 1940 its horns made of the same steel block that the case for a better seal.At the time, all these models Panerai conceived to equip the Italian Navy. They should therefore remain reliable in all circumstances. A feature shared with the Monaco TAG Heuer, tailored for racing. This is the first square automatic chronograph in the world. Popularized by Steve McQueen , who wore in the movie “Le Mans” released in 1971, this watch was created in 1969 when the brand still bore the name of Heuer. Besides, at that time, she has not had the expected success. It was not until the acquisition of TAG Heuer in 1985 and the takeover of TAG Heuer by LVMH in 1999 that his career took off and she really rose to the rank of worship model.
The Royal Oak Audemars Piguet is one of the most beautiful paris in the history of watchmaking. The year of its presentation at the Basel Fair in 1972, it was the first luxury watch made of stainless steel.Previously, watchmakers systematically using noble materials such as gold. It is distinguished by its progressive design signed Gerald Genta, which has chosen to manufacture an octagonal housing and integrate the bracelet. The two elements are inseparable. If his unconventional style and exorbitant prices (3000 dollars, ten Rolex Submariner then) earned him a difficult start, she quickly managed to convince some reluctant to emerge as a legendary model.