Five years is a world in the technology market, and this is the time to LG has taken to launch a new phone with Windows Phone to the market. The manufacturer not lavished much in this sector, undoubtedly dominated the Lumia, and is that the brand new LG Lancet is the second market WinPhone.
Today we are going to look to the past and compare it with the present. What has changed between the first and the second LG Windows phone? And it is that in five years they change many things. From features to the market, to the situation of the company, the ecosystem of applications… and the future.
Sun and shadow in technical
What phone have in 2010? Compare it with which you have now. Something similar happens with the LG Optimus 7 and the new LG Lancet. And is that five years give much, and if not… see the comparative table:
|LG Optimus 7||LG Lancet|
|Screen||3.8 ” TFT 800 x 480 pixels (246 ppp)||4.5 ” LCD 854 x 480 pixels (218 ppp)|
|CPU||Qualcomm Snapdragon QSD8650 1 GHz 1xScorpion.||Qualcomm Snapdragon 410 8916 4xCortex-A53 1.2 GHz.|
|GPU||Adreno 200||Adreno 306|
|RAM||512 MB||1 GB|
|Storage||16 GB||8 GB + microSD|
|Camera||5 Mpx., autofocus, LED flash||8 megapixel.|
|Battery||1500 mAh.||2100 mAh.|
|Connectivity||HSPA, WiFi 802. 11n, Bluetooth 2.1||4 g/LTE, WiFi 802. 11n, Bluetooth s.d.|
|Dimensions||12, 5 x 5, 98 x 1, 15 mm||12, 9 x 5, 1 x 08, 07 mm|
|Weight||157 grams||143 grams|
|Presentation||October, 2010||May, 2015|
What was once high-end now is… entry
Obviously the changes in characteristics show that trend by going to larger screens. While the Optimus 7 chose a panel of 3.8 inches, the new LG Lancet ups the ante to 4.5 inches much more standard for modern times. We can even say that it is a small with respect to much of the competition phone.
There are changes, of course that there are, and they are the majority: SoC used (curiously the Optimus 7 is one of the first market Snapdragon), graphics, RAM, camera… everything is very different, showing the changes that the market has lived in all this time. Also draw the attention the feature that despite having one higher display, dimensions are quite similar and the underweight.
The State of Windows Phone and Windows 10 future
When the LG Optimus 7 is launched Microsoft was in the heyday of his then new mobile operating system, Windows Phone 7, It sought to cope with the giants of Apple and Android.
According to data from Gartner, from 2011 the market share of Windows Phone is has almost doubled from 1.5% to 2.8% in 2014. A very remarkable improvement, but insignificant percentages compared to the Android (76.6% in 2014) or iOS (19.7%). The positive side is that Microsoft has managed to maintain in recent years even with a low market share, something it has not done Blackberry moving from 8.1 per cent from 2011 to 2014 almost non-existent 0.4%.
The future looks good: Microsoft prepares Windows 10 and, in fact, ‘preview’ versions are now available for almost all Lumia with some very interesting new features like the Spartan browser.
LG Optimus 7 was a test and LG Lancet is another
When LG launched the Optimus 7 I wanted to test the market. It didn’t work as they hoped and he recoiled to focus on other systems, mainly Android. Now, almost five years later, again to repeat the move.
LG Lancet seems to be further evidence of market more which LG wants to keep his site to have it reserved to Windows 10, currently the most promising project of Microsoft, suppose an important growth for the mobile operating system of the guys from Redmond. Perhaps the new model accompany you any other handset with a more international profile (I remember that by now Lancet will only come to United States with Verizon), but for now has not been confirmed.
I think that all agree to ensure that the main defender of Microsoft is itself with its Lumia, being the most recognized family. And this is a serious problem for LG, that is despite to be able to bring to market a good phone must fight against brand Lumia, a giant in these areas.
Today Windows Phone is synonymous with Lumia, and other manufacturers – including LG – should offer more if they don’t want to succumb to the potential of ex-Nokia. Today The Lancet LG does not provide anything different that which I am afraid that it will have it very difficult to make a hole… a Lumia, in spite of the almost 5 years that have passed since his predecessor.