The Bill by Senator Eduardo Amorim was approved on Tuesday (28) the Committee on the environment, consumer protection and supervision and control and it will be for other two committees in the Senate before going to the camera
Was approved at the CMA (Committee on the environment, consumer protection and supervision and control) last Tuesday (28/8) the Bill (PLS 144/2012) of Senator Eduardo Amorim (PSC) aimed at the end of toys as gifts associated with the purchase of food. The Bill applies to networks of snack bars, restaurants or any other establishments that sell meals, which would be prohibited from distributing gifts, toys or any object of child appeal.The ban extends to free gifts and paid.
“The CDC (consumer Code) defines as abusive advertising that takes advantage of the deficiency of judgment and experience of the child. The practice of associating a toy to the consumption of food, which in most cases are unhealthy food, ends up working as an advertising directed to children and takes advantage of the yearnings of the infant universe (the desire of a toy) to sell products that often may even be harmful to the health of small, “says the lawyer of Idec, Mariana Ferraz.
The text of the PL, before being forwarded to the Chamber of Deputies, will still go through CAE (Commission of Economic Affairs) and CAS (Commission for Social Affairs).
Another issue that deserves attention is the so-called sale married-one that occurs when, to purchase a product, you need to acquire another, without option of choice. “This practice is prohibited by the CDC. For these reasons, such a theme must be regulated in specific rule, to avoid the abusividade of practice”, concludes the lawyer.